INTERNATIONAL VIRTUAL COURSE (IVC) 2022

EXPORTING CULTURAL AND CREATIVE PRODUCTS: SOFT POWER TO WIN THE WORLD

A summer course program initiated by the School of Business and Management ITB with the theme of “EXPORTING CULTURAL AND CREATIVE PRODUCTS: SOFT POWER TO WIN THE WORLD”. This program is worth three credits involving academics, practitioners, and policy makers as our speakers to discuss contemporary issues around the topics. 

Soft power is imperative for a country on a global stage. As one of the country’s tools to influence, every country needs to develop its distinctiveness, making the country associable with a specific value. Thus, a country needs to create and communicate its distinctiveness compared to other countries. To do so, the government must groom a specific industry supporting this purpose by developing an ecosystem that includes the development of related and supporting industries, industry supervision to ensure fair competition, nurturing factors conditions, and demand conditions. A big challenge to be discussed and solved through this summer course is what, why, and how to export the soft power of the cultural landscape in Indonesia to the world.

This program is attended by public participants. Participants who have been accepted can choose which course they take:

MM5012 Business Strategy and Enterprise Modeling (MBA)

This course is based on the MBA study program curriculum with a problem-solving approach. Throughout summer school, the explanation of concepts and case studies will be discussed. The course also supported by international lecturers and practitioners

MB6036 Business Strategy Analysis (MSM)

This course is based on the MSM study program curriculum, which emphasizes the use of business strategy with a research approach; thus, in the summer school session, participants will learn the theories and concepts of business strategy from international-level professors who will coach the participants in academic writing as well

SUB-TOPICS

  • Soft power: What and Why
  • Building Soft Power
  • Covid, Digital Adoption, and Soft Power
  • Soft Power for Competitive advantage & Business Strategy

download here to get full modules and schedule >

SCHEDULE

18 – 29 July 2022

GUEST SPEAKERS

  • Visiting Professors from Partner Universities: University of Amsterdam, University of Glasgow, Universiti Sains Malaysia, National Taiwan University of Science and Technology, ESB Business School, Reutlingen University, Pforzheim University, National University of Singapore, Singapore Management University, Coventry University
  • Kemenparekraf*
  • Arifin Asydhad (Ketua Forum Pemimpin Redaksi Indonesia)*
  • More guest lecturers from government, industry, media, and influencer
  • ITB Faculty Members

PARTNER UNIVERSITIES

BENEFITS

  • Transferable 3-course credits
  • Free registration fee (for international students)
  • On-site and off-site participation (hybrid)
  • Company Visit Exposure to multicultural environments
  • Extend international network
  • Lectures and discussions by prominent scholars and practitioners
  • Culinary workshops
  • Cultural event and gala dinner (available for on-site participants )
  • Grade transcript and Certificate

REQUIREMENTS

  • Master Students 
  • Have a good communication in English
  • Other required documents as listed on the IVC ITB website

FEE

  • Free for ITB students & International Students
  • IDR 1.000.000 per credit for non-student on bachelor courses (professional, non-ITB) 
  • IDR 1.250.000 per credit for non-student on master courses (professional, non-ITB) 
  • Accommodation and transportation are not included

CONTACT PERSON

info@sbm-itb.ac.id