Improving Society’s Economy Through Digital Innovation and Services Marketing

School of Business & Management

The program aims to provide an understanding of the impact of Covid-19 on society’s economy particularly in rural areas and how digital innovation and entrepreneurship can improve economic conditions. The modules are designed using a problem-based approach and will be delivered using different methods including theories, virtual live interaction with economic players, class and group discussions, and propose solutions and recommendations to the problems. The theories and teaching materials will be delivered by faculties from SBM ITB, academicians from partner universities abroad and practitioners.

Eligible participants

100 foreign and 50 local undergraduate students


FREE and get equivalent with 3 credit earnings


Food security and healthcare

Tourism and culture

Creative Industry

download here to get full modules and schedule >


26 July – 13 August 2021

Virtual Trip Locations

Teras Hijau
Saung Angklung Udjo

Guest Speakers

  • Paolo Gerli, PhD (Edinburgh Napier University – United Kingdom)
  • Prof. Gerald Lidstone (Goldsmith University – Netherland)
  • Prof. Hazel Grunewald (ESB Business School – Germany)*
  • Prof. Teruaki Nanseki (Kyushu University – Japan)*
  • Soleh Ayubi, Ph.D (Chief Transformation & Digital Officer at Bio Farma)
  • Taufik Hidayat (President at Saung Angklung Udjo)
  • Speakers from SBM ITB: Prof. Togar M Simatupang, Dr. Nur Budi Mulyono, Melia Famiola, Ph.D, Dr. Yuanita Handayati, Dr. Tommy Perdana, Ira Fachira, PhD, Dr. Dina Dellyana, Priyantono Rudito, Francess Affandi, Ilma Aulia Zaim, Ph.D

*to be confirmed

Contact person: